Friedman discusses Essay Example for Free

Fried homophile discusses EssayThere are many issues that allow for be bearing on everyones occupational group. These obstacles give be in that location no matter what field of work you go into. According to The institution is Flat, the author, doubting Thomas Friedman, states there are numerous issues in the global business ground that will be bearing on my career. Some of these issues are new technologies, off shoring or outsourcing, and education. These barriers of entry make it harder and harder each year to successfully enter the business world. These obstacles are unavoidable and must be over come in order to be successful.What I am looking before to my career being is something in the business world. Within the business world I want to be involved in the finance sector. Hopefully something refer a financial advisor or something related to that. Also, I would eventually like to open my own business. I find this to be my ideal career because I am very good with mana ging money, very good in math, and just interested in the whole business way of life. This is where I suck in myself in the future.The first issue that Friedman discusses is new technologies. New technologies can be a problem because some new technologies are replacing jobs that humans unremarkably do. For example when new machines are made for factories, they replace the factory workers jobs. Or online shopping is replacing retailers jobs. Also the internet has made trading stocks online possible, thus taking the jobs of brokers. Some sites that are taking brokers jobs are sites like etrade.com, scottrade.com, or schwab.com that pick up trades for as low as five dollars. On these sights you just log on, have your credit card or debit card ready and start trading from various diametrical types of stocks from large company stocks to slam company stocks. subscribe in the early 2000s, my father actually lost his job due to online trading.Have you ever called a customer service fo r an American company, and got an Indian man on the phone who you could not understand what he was saying. This is a result of off shoring or outsourcing. Friedman discusses off shoring or outsourcing as an additive obstacle for people entering the business world because so many companies are making their customer service, human resources, accounting, and telemarketing sectors located in different countries. By doing this many people are losing their jobs and there are fewer jobs available to workers who seek employment in those fields. However the companies that participate in outsourcing husband a substantial amount of money because that pay their employees in the other countries less than they would in the U.S. Also, Friedman says that outsourcing creates jobs for people in countries that have high poverty levels.The triplet issue that Friedman discusses is education. This can cause problems because most jobs require some sort of college degree or higher. College now can be ve ry expensive, and will solo get more expensive. For example, Marist College alone is about 40,000 dollars per year. With the price of this school being so high makes it very tough for me to pay for it, given that I am paying for it by myself. A lot of families cannot afford such high tuitions so it is very difficult for them so send their children away to college. One antecedent for them is to have their children take on a heavy load of loans which will, in turn, leave them in debt right out of college. And if they cannot get a college degree accordingly it will be much harder to get a job in the business world or many other fields of work.In the views of Thomas Friedman, through the fact that new technologies being invented, companies use outsourcing and off shoring, and companies requiring college degrees it is harder for me, along with most students, to enter my career of finance in the business sector. I worry more for future generations because there will be so many more tec hnological advances will take away from human jobs, more companies will outsource, college will become much more expensive, and there will be many more issues to overcome.As time goes on more and more obstacles will come up, but as a society we will come up with ways to cope with those obstacles.Overall I found that the book The World is Flat was very intriguing. It brought up very knowledgeable information about the ten-spot forces that flatten the world. Thomas Freidman goes into great detail in each of the ten flattening forces throughout the whole book. I would recommend this book to anyone that is considering entering the business world or any other work field.

Classify the business according to its ownership - McDonalds Essay Example for Free

Classify the handicraft according to its ownership McDonalds EssayThe pedigree I prep be decided to choose for this assignment is McDonalds. McDonalds ownership is a franchise. McDonald is a large melodic line with more than than 30,000 eaterys in over carbon countries, serving more than 38 million population separately solar day.* Overseas comparisons prognosticate that franchising is the fastest growing form of retailing and McDonald has grown quickly by granting franchises. The margin franchising has been used to describe many different forms of seam relationships. This form of transmission line ownership was first introduced in the U. K. It is a form of business disposal that is becoming increasingly popular in the United Kingdom.* A franchise is an symmetry between two parties. An entrepreneur (franchisor) and franchisee. The franchise agreement grants to the franchisee the right and authorisation to operate a specific McDonalds eatery, at a single address. The franchise term is usually for a period of 20 years. These franchise rights include the use of McDonalds trademarks, restaurant dcor designs, signage and equipment lay come to the fore, the formula and specifications for card items, use of McDonalds mode of operation, inventory control, book- retention, account statement and marketing.* A separate franchise lease covers the right to occupy the restaurant premises. In returns, the franchisee agrees to operate the business in accordance with McDonalds standards of quality service, cleanliness nourishment galosh and restaurant safety. The franchisee is expected to take a hands on role in run the business, and to be involved in local civic and promiscuoushearted activities.* Throughout the franchise term, the franchisees sole business interest should be McDonalds. Franchising is really the hiring out or licensing of the use of good ideas to other companies. A franchise grants allowance to sell a ingathering and trade und er a certain name in a particular bea. For usage if I have a good idea, I croupe sell you a licence to trade and carry out a business using my idea in your bea. McDonalds is a big example of brand franchising. McDonalds has grown its business in the United Kingdom by delegacy of franchising outlets.Explain the benefits and constraints of the type of ownership.In order to succeed it is unavoid qualified to consider the benefits and constraints involvement in franchise. There are clear benefits to this* You dont have to come up with a refreshful idea. Some mavin else had it and tested too* Large, well-established franchise operations lead often have national advertising campaigns and a reputable, well established trading name.* Good franchisors (BFA) exit offer comprehensive cultivation programmes in sales and indeed all business skills.* Good franchisor fire to a fault help secure funding for your investment as well as e.g. discounted bulk-buy supplies for outlets when yo u are in operation.* If you are aware that you are running a franchise customers will the likewise understand that you will be offering the potential none value for specie and service although you run your own show as a part of a much large brass.Benefits for franchisor* Low capital expenditure franchising is an excellent method of fan outing your business with a limited amount of ready capital. Franchisor takes a share of profit without taking risk. Low risk route to expansion.* ain commitment and motivation from franchisees is great than from employees, the reason being that they have more accountability and certificate of indebtedness than an ordinary employee.* Reduced daily involvement it is a method of obtaining conscientious and dedicated personal who shape hard to a safeguard their investment.Benefits for franchiseeSome of the advantages of franchising to the franchisee are that it gives them the opportwholey of sharing some of the benefits of a large busine ss much(prenominal)(prenominal) as* An established reputation* A known brand name and image* Skilled caution* Large scale advertising programmes which are usually paid for by an advertising levy* Economies of scale, producing on a large scale is termed economies of scale. McDonalds does this by trying to obtain low monetary value by means of with(predicate) economies of scale. They try to select suppliers, which will give the caller-out value for money.* Franchising also offer much of the independence of a sole proprietorIn this track a small business benefits from the economies of scaleThat comes from being part of a large accompany organisation.Constraints of franchising* Limits on point of intersection price they cant change their product price up to wherever they want. They have limits for price.* Limits on variety of product they cant have variety of products. Customers get confused if theyll keep variety of product they have to keep certain products.* Limits on fre edom- they cant do whatever they want. They have to follow owners instructions to run their business. Franchisees have non much freedom.* Limits on the title of their business- they cant all the same change the colour of their title. As you can see they have same colour and title elan wherever their branches are. labor movement 2A Clear description and explanation of the accusings of the business.The objectives of businesses can vary enormously. Companies may have a number of objectives. In general, the objectives absorbd by a business tend to vary according to its size, ownership and legal structure. Small businesses are more likely to focus on survival as an objective as they tend to lack the financial resources to cope with adverse trading conditions. Larger businesses may aim to maximise profits. As being one of the larger businesses McDonald has the following objectives* Profit maximisation* Survival* Market share* Growth* Providing exceptional customers care* Remaining an efficient and quality arriver offering racy value to customers (according to companys insurance policy)Profit maximisationProfit maximisation is likely to be an important objective for most companies which shareholder including McDonalds owns. Profit refers to the extent to which revenues exceed costs, so profit maximisation occurs when the difference between sales revenue and total costs is greatest. Companies such as McDonalds render to maximise profit to cover up their costs and to tender spunky returns for their shareholders. McDonalds does this by trying to keep cost low through economies of scale. They try to select suppliers which will give the company value for money. In order to maximise sales they have various sales promotion throughout the year. The basis for their profit is low cost rather than racy price.SurvivalSurvival is an important objective for many businesses. agree to the business writer Peter Drucker It is the first duty of a business to survive. The g uiding article of belief of business economics, in the other words, is not the maximisation of profits it is the avoidance of loss. Business enterprise must produce the premium to cover the risk ineluctably involved in its operation. And there is only one source for this risk premium profits.Most recently established businesses like McDonalds have survival as objectives. This is because often they have intense competition in the market so they have to spend heavily on their advertising to attract customers. They have to tick off that they remain the Market leader in their manufacture.GrowthGrowth occurs for the company when there is an ongoing increase in an economys production of goods and serve. McDonalds pursues egression through interchange more franchises all over the world in order to have a presence in most countries in the world. They can achieve this by increasing the overall size of the business by merging or joining other firms of buying them out through a take-ov er. McDonalds recently went into a joint venture with prt a manager in order to enter another segment of the U.S market and gain a greater share of the marketIncreasing sale or market shareGrowth occurs when there is an ongoing increase in an economys production of goods and services. Many businesses pursue growth strategies because their managers believe that this essential for survival. If the firm grows, it grows with more customers, earn higher profits and begin to establish itself in the market.Growth offers* Increased returns for the owners of the business* war-ridden salaries ( and more job security ) for employees of the business* A wider clip of products for the business exists and potential customers it is increasingly common for mangers pay packages to successful managers can earn positive incomes if that is reflected in the companys share price.Increasing market share is an important objective for McDonalds. It is likely to be a key objective any business operating in a market which is not growing. For example, the market for traditional beers in the U.K is not growing indeed there are signs that it may be declining. As the market is not increasing the size, brewers of traditional ales can only increase sales by taking market share from competitors.Market share is also important for McDonalds because that considerably from producing on a large scale. They use expensive equipment and the financial advantages of producing on a large scale are termed economies of scale. Where these economies exist, firm will attempt to take a greater share of the market. This allows them to sell their product at lower price, increasing their competitiveness.Task ThreeEvery organisation will need to acquire, use and change factors of production in order to produce goods and provide services. McDonalds has several functional areas that exist in the business to help the business meet its objectives and to provide goods and services as well. And each of which is back up by a particular administrative role. The administration of each function is based on its lines. There are many administrative offices each with a specialist right and function. The functional areas McDonalds has are as follow* Finance* Production* forgiving resources* Marketing* Research and development*1) Finance FunctionThe finance director George Mackay is responsible for finance segment. The main activities of finance function are* To keep disk of all business transactions, keeping of cost and revenues and setting target through budgeting.* To provide learning about services.* To develop bracing product that satisfy customers expectations.* character reference assurance* Supply chain* Measure the financial performance of the business.* Increase market share so they can define profit and give money to their shareholders.* Control the finances and cash flow so the business stays solvent, i.e. does go bankrupt.* Take agely decisions by comparing the predicted perform ance with actual performance.This graph shows the structure of finance department.Finance directorFinance training servicesNew product developmentQuality assuranceSupply chain tally to McDonalds finance director accurate financial information allows them to achieve their most important goals to increase profits by expanding, sustained growth and charitable objectives. McDonalds not only invests much of its profit in extending its own business but also set aside millions of dollars each year to fund charitable activities. non only this, McDonalds also provides different type of shop to other organisations and schools.* McDonalds has invested considerable sums in restoring old buildings, often putting back architectural details that have been lost.* McDonalds supports the Ground reckon Trust, an environmental urban regeneration programme.* McDonalds is a major sponsor of international football.* McDonalds donates million of pounds towards community, educational and charity programm e.* McDonalds also provides salary and benefits to its employees and reviewed on firm basis.As for most of the time McDonalds made consistently high profits around $3,633 million and have grown successfully by making good profit and still planning to grow more further (according to the McDonalds book).2) Production FunctionThe function of the production department is to change inputs into outputs, which means produce goods and services are to be brought by the customers. McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market. And this is what production department is responsible for. In order to deliver on this, the company has made commitments to food safety, food quality and to nutrition. Company systems and procedures must be continuously updated to ensure the highest standards of hygiene and safety. all staff receives proper training in food safety. McDonalds food is made from the basic commodities red and white meat, fish, eggs, milk, grain and vegetables. alone raw ingredients are produced to exact specifications and the highest feasible standards and quality and safety.McDonalds highly proficient workers work with suppliers to maintain and develop product quality. McDonalds recognises the importance of a balanced diet, lifestyle and health therefore provides hot, less(prenominal) fat and fresh food to their customers. McDonalds invest a lot of money in advanced engine room. Thus, up(p) the quality food preparation and helps achieving companys aim of growth in the fast food market.* Controlling production methods and planning the scale of production* Controlling costs and working efficiently* Meeting the specific ineluctably of customersMcDonalds is working hard to develop their products and provide their customers a variety of differentiated products, which helps to meet another important objective satisfying customer needs because increasingly customers expect to buy the product th at meet their exact needs. Developing efficient methods of production to reduce cost is helps to make profit and growth because a clear in the cost of production resulting form an increase in the size of a business, which is called economy of scale in the language of business. When outputs rises, the cost of production per item-the unit cost-falls, and the business can reduce the price of its goods. With the lower price, it will get more customers and so benefit from the even lower unit costs. This will make it more competitive and can easily increase market share. McDonalds has raised standard through out the food processing industry.3) Human resourcesHuman resources department deals with staff enlisting, training and development. Human resources is a very important function for the business because it selects the workforce (the right people for right job), provides training and development of staff, which cleanse their skills, performance and relates to the aim of McDonalds, whi ch is the best service for its customers. Efficiency helps a business run more smoothly, effectively and profitability. Efficiency begins with developing ways of working that are easy to understand and do not waste time or energy. Division of labour, in which each workers carries out a specific job, increase belt along and the more people you serve each day the more profit you make so it helps to maximize profit as well as expand the business. McDonalds have their employment policies. McDonalds employs some of the best, most ambitious people on the job market. Whether they join as hourly paid staff or management trainees through graduate or a high standard recruitment, they have the opportunity to develop a career, which can take them to the very top.Above all, McDonalds determine people with a positive attitude towards customers, themselves and other employees, and strive towards delivering the highest standards of quality, service and cleanliness. The ability to understand and a dopt McDonalds customer-led subtlety is as worth as the more usual career entry requirements of GCSE and university degree.The company is an equal opportunity employer and 1992 set up an equal opportunities group to help foster a diverse study and highlight equal opportunities as an important part of the company s ethos. McDonalds commitment to equal opportunity extends beyond race, gender, ethnic origin, marital status, colour, nationality or disability, to background people with very different backgrounds and experience.Whether university graduates and those without formal qualifications, first jobbers or those who have worked for decades, what binds employees is the knowledge that the opportunities are as great as an individuals ambition and ability allow. And if employees are happy with the opportunities they are getting form the company they work hard for the company and try to provide best service in the world. It is important to entertain talented staff and staff who have become skilled through training. By recruiting quality staff who are committed to the business, thus reducing recruitment costs by not having to recruit too often. McDonalds also provide benefits with salary to its staff.Hourly paid staff benefits* Free meal allowance* paying holidays (4 weeks per annum)* Free life assurance (value dependent upon service)* Private health care (for employees aged 19+with 3 years service)* Sponsorship Programme* Stock purchase lineation* Employees discount card* Service awards (at 3, 5, 10, 15, 20 and 25 years service)* Stakeholder pensionApart from good rates of pay, McDonalds try to provide good working conditions and incentives. This also helps McDonalds to meets its objective of expanding and providing best service to the community.4) MarketingAccording to the look for about McDonalds marketing is the whole process by which goods get from producers to buyers. More people work in Marketing than in production. Marketing involves marketing explor e, distribution, pricing and promotion. As last week McDonalds was offering 2 normal fries, hamburger, drink for only 2 and that offer was only for limited period.Marketing department deals with advertising, promotion and improving the image of the product and services to attract more customers. The fast food industry is in which many companies fight for customers. McDonalds provide a better product, give better value for money, provide a superior service, better at distributing and selling its good and services and making them known through advertising and publicity. There is no doubt that McDonalds do a lot of advertising and promotion activities. unity of them is mentioned above. Recently McDonalds announced that Kay Napier, Procter Gamble marketing veteran, vice President/General manger, has been hired as a elderly Vice President of marketing. McDonalds marketing director said, I am delighted to add this kind of marketing talent to our team at McDonalds. This is another step in elevating one of the worlds great brands to an even higher level of marketing strength and value.This will also help them to achieve their objective, which is growth. Customer can be attracted through good eye-catching advert, advertisement has this tremendous ability to shift demand curve to the right. As customer increase income rises which helps achieving companys aim of making profit so that they can cover their cost more easily. McDonalds also meets its objective which is satisfying customer need by knowing what customer want and how much they are willing to spend on their food. To achieve this objective marketing department employees special research team for the test products do surveys with customers to taste new product and answer questionnaire about them. According to McDonalds policy McDonalds will not work with any supplier who does not adhere to the standards required by UK and EU legislation regarding animal welfare, transportation, husbandry, inspection, and qua lity hygiene. This policy helps McDonalds to meet its objective of Providing best food, beat competition and improve the company image.5) Research and developmentThe purpose of R D is to enable business to compete successfully and achieve permanently sustainable competition over its competitors by becoming more efficient and/or profitable and giving customers added value.To achieve this McDonalds eternally and will continue to develop new products that satisfy customers expectations for great taste and great value. The companys new product and development team works with suppliers to expand the menu with new magnetic core and promotional food items. The team helps to ensure that all new food items meet McDonalds high quality and safety standards. As with the be product range, McDonalds solicits and cautiously listens to customers view on any new or promotional products.* McDonalds offer more and more choices for breakfast by developing new products as more and more customers ea t breakfast out rather than at home.* Changing existing productsMcDonalds uses conventional food chemicals or additives that add olfactory sensation and colour that helps to maintain freshness and make changing in existing products by listening to customers views.* Collecting data from general researchMcDonalds has special research team to find out what customers want and how much they can spend.McDonalds also has restaurant development policy When McDonalds has local knowledge which is a key to choosing new locations, McDonalds on discussion with local managers who are tight fittingly involved at roots level with their local communities. By keeping customers convenience McDonalds develop new restaurants. Company is committed to responsible and works closely with local planning and community groups when developing new restaurants. Every bullet point and information is compose there helps McDonalds to achieve its objective of providing good service to the community by attracting more customers and making profit.There are advantages and disadvantages with every functional areas but each functional area helps McDonalds in one way or another to meet its objectives.Task FourThere are three types of management style and they are* Democratic* Autocratic* Consultative caution style will describe the different ways that the managers treat their employees and also the way the in dilute of the employees.Democratic management styleThis type of style involves empowerment. Individuals and team are given responsibility to make decisions, usually with a given frame. The team is accordingly responsible for the decisions that it makes. A manager with this style will feel comfortable allowing others t make decisions.Autocratic management styleThis style is where manager gives out instructions, telling people what to do rather than asking employees. The manager is the only person who contributes to decision making.Consultative management styleConsultative mangers are ones w ho seek to consult other to implement decisions. This type of style wants to draw on more sources of opinion than just her or himself.The purpose of management style is to commemorate where we started. Business exists to satisfy demand for particular goods and services and in order to do this they need resources the factor of production.Being the fast food company McDonalds exists to provide catering service to the community. Management is concerned with planning, controlling and co-ordinating the acquisition and use of these resources. In large concerns like McDonalds, managers run the business by using people and information. The term managing comes from the Latin word for hand, as does the word manual. It originally meant handling things but did not originally apply to people.McDonalds Management is responsible for the preparation, integrity and sane presentation of the consolidated financial statements and financial comments. The financial statement has been audited by indepen dent auditors, Ernst unexampled LLP, who was given unrestricted access to all financial records and associate data. The audit report of Ernst Young LLP is presented herein. The Board of Directors, operating through its Audit Committee composed entirely of independent Directors, provides oversight to the financial reporting process. Ernst Young LLP has unrestricted access to the Audit Committee and regularly meets with the Committee to discuss accounting, auditing and financial reporting matters.McDonalds has an autocratic management style. A manger takes entire responsibility for decisions and, having set objectives and allocated tasks to employees, expect them to be carried out exactly as specified. Employees are told exactly what, how and when work must be started and finished. It is the kind of management style associated with a corporate culture centred almost exclusively on production. Power is focused at the top, and the centralised decision making is geared to getting th e goods out of the company and to customers.The culture of a business can be widely affected by its attitudes, values and beliefs. There are different types of culture McDonalds is very close to customer driven culture by keeping this culture in its mind McDonalds works and as it is described before that McDonalds first priority is its customers. management is focused on improving all aspects of the production process down to the minutes detail for the customers benefits. Technological culture is focused as well. To improve its technology and develop new products they listen to its customers as well as to their staff. An autocratic style does have some advantages and advantages for McDonalds.Disadvantages are* Workers may want some flexibility, freedom, brusk contact workers therefore little teamwork, can be demotivating.* Disadvantage of having a gradable structure is that messages can get distorted or lost from one manager to the next.* There is also poor parley between the di fferent functions.Advantages are* Need quick decisions, health and safety, clear and consistent approach helps employees* Advantages of the hierarchical structure are that every one knows whom they are responsible to and whom they are responsible for.* This can also shows where specialists are needed in their divisional groupsThe organisation structure McDonalds has is hierarchical structure, which you can see on next page. The benefits McDonalds gets are clear management structure, clear lines of responsibility and control and functions are clear and distinct. Of prey where there are advantages there are disadvantages as well. The disadvantages McDonalds has are many layers of communication and many layers of authority and decision-making.The relationship between structure, management style and cultureStructure Management style CultureHierarchical, many levels Autocratic Based on routine proceduresof management, e.g. in and job roles, decisions arelarge business like McDonalds cen tralised.Being a huge company McDonalds has an Operations Director (Peter Sullivan),Development Director (Peter Richards), Finance Director (George Director), Marketing Director (Matthew Howe), HR Training Director (Carmel Flatley) and chairman and chief executive (Andrew Taylor) are the most important people in the company. Together with the other directors, they oversee the work of the companys five vast departments Operational, technical, real estate, financial and marketing.There are also regional manager senior supervisor and superior supervisor, restaurant manager and assistant manager. The board of directors have senior jobs in the company, overseeing different divisions. These are the executive directors. The board also includes non executive directors, who do not work for the company. They help the board make decisions and look later the interests of the shareholders.McDonalds also have training and careers or its employers. McDonalds employs local people in their own com munity. It is an equal opportunity employer, and women and people from ethnic minorities are represented at all levels.Young people accepted for a position on McDonalds career programme can quickly climb the promotional ladder. Trainee managers go through a series of training courses at centres set up in their own community. They receive even more important on-the-job training at a McDonalds restaurant.McDonalds has an open door policy, which allows staff access to managers from the chairman down. Everyone is welcome to make suggestions or complaints. McDonalds also holds a frequent meetings called rap sessions where staff can voice their complaints to someone from headquarters or air grievances to a member of management from another restaurant.McDonalds now has a bureaucracy senior staff is not even treated with the awe they command in some companies. Even the chairman is approachable. The staff and the public have open access to him through the companys open door policy.There is a McDonalds management structure on next page.Task 5A description of the use of ICT for internal and outdoor(a) communication theory of the business.Businesses need to communicate with a range of individuals and other organisations including their customers, their suppliers, as well as their own employees. Every organisation will need to be able to communicate effectively with staff at all levels for it to function smoothly and efficiently. These are the reason why communication is important for a business or an organisation whether it is internal or external.The business I have chosen for this assignment is McDonalds. McDonalds also has internal and external communication to run its business effectively.McDonalds has an IT strategy. Information technology is important where it enables a business to achieve its goals. However cost is always important and evidence seems to show that IT is more expensive than firms realise. According to Management Consultants, support cost can be fiv e times the amount estimated. This includes help from other staff and time spent on security and back-up procedures. another(prenominal) costs can include* Staff training* Introducing health and safety measures* The need to maintain efficient securityTwo recent trends in keeping down IT costs areDownsizing when we look at human resources management then downsizing means is lying off employees. However in IT it simply means using smaller systems, such as a mini-computer instead of a mainframe, or a PC instead of a mini. This is possible because hardware is becoming more powerful.The other recent trend is outsourcing.Outsourcing This again is a term used in human resources managementInternal and external communicationsInternal communication Internal communication is communication that takes go down within the organisation. The three main ways of communicating information inside McDonalds are intranet, McNews and MDUK and High levels.Methods of keeping In touch with staff* IntranetLau nched in the year 2000, McDonalds UK intranet provides a fast and up-to-the-minute source of information for McDonalds restaurant management and office staff. It is a single point of reference administrative requirements, news and marketing stuffs.* McNEWS AND MDUKMcNews was the award-winning magazine published bi-monthly for all restaurant staff. In 2002, McNews was re-launched as MDUK a lively people-focused magazine, it covers news, activities and events from restaurants around the country.* High levelsPublished bi-monthly for all management and office staff it is a showcase for best practice, recognising individuals outstanding practices and achievements, as well as highlighting internal and external awards.* An email system operates in all offices and company-owned restaurants.* Regular staff communication sessions are held in the offices.* Employee satisfaction surveys for both office and restaurant staff are held annually.This is how McDonalds communicate with its staff.The purpose of internal communication is to communicate with its internal customers,which are employees to run business effectively and smoothly. countenance them information they need time to time.External communication External communication takes place between the organisation and the outside world. McDonalds needs to communicate with a range of stakeholders including shareholders, customers, disposal, suppliers and the community. communication with suppliers and customers* TelephoneThe most frequently used form of external verbal communication is telephone. McDonalds uses this form of external communication to contact with their suppliers. Apart from this McDonalds has answering machines to keep in touch with customers. Phone answering machines tape callers messages, which can be played back from a distance by calling the number and typing in a code.* Business letterMcDonalds has its address available on its every website for their customers and also to obtain your copy of the p ack you can contact them by sending a letter.* WebsiteMost companies have an internet website including McDonalds. McDonalds uses this for all external communications purposes and for public relations activities. I also used McDonalds website to do research for my assignment.* FaxFax is a form of external communication. Fax machine is used to transmit and receive suppliers to communicate.The purpose of external communication is to communicate with its customers, suppliers and community. Provide them information about the business they want.BenefitsThe benefits of using internal communication are* The benefit of using intranet to business is that it provides a fast and up-to-minute source of information for McDonalds restaurant management and staff.* McNews magazine covers news, activities and events from restaurant around the country.* E-mail system is faster and efficient. Information and reports are confidential. The same message can be sent today to many people.* Employee survey s helps to get employee views.The benefits of using external communication are* Telephone is fast and its great benefit is that it allows people who would find it difficult to meet to converse. And a person who cant read or write can talk over the phone to get information.* The use of business letter saves time for the person whom you are writing to and you can explain in detail. Not everyone has access to internet so if somebody who needs information about the organisation can write a letter to them.* Fax does the same thing its transmitting speed is fast and saves time. Again if somebody need information about the organisation can contact them through fax if has no access to internet.* Website provides a lot of information about the organisation and in detail with pictures and graphs make easier for you to understand. It saves time of both who wants information and the one who is giving. For example if you asking the manager of McDonald about the company but he hasnt got enough ti me to give you information in detail so when you have time you can go on to McDonalds website and look for the information you need in detail.In order to achieve business objectives McDonalds has created communication channels which all allows the company to communicate effectively both internally and externally. Due to successful communication when looking at the McDonalds UK financial profile form 1998 to 2001. One can clearly see a substation increase in profit during this period.By using effective communication McDonalds meets a range of organisational objectives which are crucial for the business such ads being a market leader, no 1 fast food retailer in the world which is delinquent to the excellent reputation built throughout the year by maintain strong relationships with customers, adapting to new environment investing in new technologies and continuously up-grading systems and improving staff training. All this reflected in McDonalds ability to maximise sales profit and r evenues.ICT has an enormous impact on McDonalds business internally and externally. E-mails replaced the old fashioned methods of communication such as letters and phone calls. The company has a very sophisticated network database which replaced the traditional systems of filing, storing information. Computers are used every where in the business to replace a range of standard operations such as maintaining stock levels, organising deliveries, preparing invoices and recording payments etc.The use of the internet website enables McDonalds to reach any place in the world and is a very latest link with the global market for example every body can obtain the information from the website in a matter of minutes. The global net exchange enables McDonalds through electronic data interchange (EDI) system to arrange financials transfer dramatically reducing time, authorship work and costs.Poor communication results in mistakes, anxiety, low morale, inadequate control and aggression. Not surp risingly there is concern to improve the quality of communications. First this means improving the communication skills of people within the organisation. Second, it means developing systems of communication.We can identify the skills required by individuals aso Patienceo cautiono Understandingo Assertiveness where necessary.A clear explanation of how the production process and quality assurance / control system employed by the business help it to add value to its product or service.McDonalds production is a very important process in McDonalds business activities and it involveso bear ono Manufacturingo Assemblyo Craft-based productionProcessingMost of the McDonalds products are created by processing which includes food and drinks. Processing involves treatment such as washing, cutting, salting, weighting, heating, grilling and frying etc. The raw materials such as meat, chicken, fish and vegetables etc are passed through a series of processes until the desire form product is pro duced for example chicken fillet is processed into chicken burgers, grilled and then assorted with salad cream.ManufacturingManufacturing involves making boxes, cups, sticks and different childrens toys which McDonalds has special facility to produce techniques include for example producing moldable toys from plastic granules called Polietilen which is put into a machine which is heated and under pressure different shapes are made for toys. The same thing applies for the plastic cups for hot and crackersish drinks.AssemblyA typical assembly operation for example putting together big Mac and french fries with a cup of soft drink in a paper bag to serve the so-called big meal for 4.99. Another example for an assembly is when staff is in the shop assemble kids toys, which go together with the kids happy meal.Craft-based productionCraft based production involves making individual products by hand for example a birthday cake for McDonalds birthday parties where the parent can reques t a special shape and decoration for the childs birthday cake. So McDonalds takes individual offers for special cakes. Especially trained staff has the ability and skill to create imaginative and attractive design that suits the individual needs of customers. Craft production in McDonalds for example involves working with material such as icing, chocolate, cream, coco powder and baking powder.Quality assuranceMcDonalds is committed to maintaining and developing the best food products in the quick service restaurant market.In order to deliver on this, the company has made a number of other commitments to food safety, food quality and nutrition.McDonalds first is always the health and safety of customers. The company believes that the food safety standards required by law are only a minimum and the company continually seeks to go beyond this. Because of this belief, McDonalds has developed a food safety policy to help keep the focus of the companys absolute commitment to food safety a nd quality. All raw materials delivered to McDonalds restaurant must be consistently produced to the highest standards of hygiene and safety. Company systems and procedures must be continuously updated to ensure the highest standards of food hygiene for all customers at all time. All staff receives proper supervision and training in food and safety. The equipment used must be the appropriate for the needs of each restaurant, and must be carefully maintained and carefully calibrated.Following its launch in early 1998, McDonalds continues its programme of sponsoring research grants in food safety. The grants are particularly aimed at supporting the work of researchers in the early stage of their independent research careers, who are working in established UK-based departments and institutions. McDonalds is committed to serving hot, fresh, great tasting, great value food to all customers, every time that they visit a restaurant.McDonalds food has made from the basic commodities red and white meat, fish, eggs, milk, grain and vegetables. All raw materials are produce to exacting specifications and the highest possible standards of quality and safety, The Company will not use any ingredients unless it is clear exactly where it has come from and that it compiles with all relevant regulations and McDonalds own high standards.Additives are only used to ensure that high quality standards are maintained. Additives are removed or replaced wherever possible, as long as this does not compromise food safety or quality. McDonalds has a highly trained team of quality assurance whose job includes verifying the companys supply chain through audits and site visit. These employees also work with suppliers to maintain and develop product quality and to ensure that restaurants consistently serve hot, fresh food. Independent food safety auditors re also used to assess their key suppliers partners.In 1984 McDonalds became the first UK restaurant company to publish detailed nutritiona l information on all core menu items.McDonalds highest priority is for the safety of its customers. The company will not any product or ingredient that does not meet their high standards of quality and safety, or has not received the necessary approval by the relevant UK authorities.McDonalds will not work with any supplier who does not adhere to the standard required by UK and EU legislation regarding animal welfare, transportation, husbandry, inspection, and quality hygiene.McDonalds always and will continue to develop new products that satisfy customers expectations for great taste and great value. around the country, thousands of people form a network of dedicated suppliers involved in the day-to-day operation of McDonalds business. The responsibility of serving more than 2.5 million customers each day makes quality a consistent goal. McDonalds work with leading suppliers across the UK from potato farmers in Lincolnshire and Norfolk to dairies in the south and midlands-to brin g the customers the tasty products they expect from McDonalds. It is McDonalds policy worldwide to purchase supplies from local producers wherever possible, providing that they can meet exacting product and hygiene regulations, operate responsibly and humanely and are competitive.McDonalds strives to ensure quality from curtail to counter. To that end, McDonalds requires the highest standards and specifications, not just product ingredients every detail of production, transport, delivery, preparation and service is also exhaustively monitored.McDonalds also recognises the importance of a balanced diet and lifestyle and continues quality new products, which satisfy customers expectations for taste and value.A focus on quality permeates every aspect of the business. McDonalds standards lead the industry, and will continue to work with government and health officials to investigate improvements.Quality controlQuality control in McDonalds involves all kinds of inspection system for che cking the raw materials, the food processing, customer service and management. The company carries out different types of testing the raw materials as well as the ready made meal and drinks for example the cooking oil in which the French fries are cooked is changed twice a day. Each restaurant manger and supervisor inspects daily the premises, the safety of the equipment and the expiry date on stored product such as milk, cream etc and general hygiene on the premises including McDonalds car park and the neighbouring areas.In the company mission statement different policies are allocated such as health and safety, food hygiene, manual handling, customer service, litter control, cycle and environmental policy for example McDonalds is a member of the environment council, the corporate responsibility group of Earth watch Europe, the industry council for packaging and the environment (INCPEN), and greeting the high street, a group of retailers who have come together to develop recycling in the high street. Another example is that McDonalds takes a sensitive approach to its built environment, working closely with planning and conservation officers to preserve buildings of architectural sexual morality and to improve the townscape.In many towns, McDonalds has invested considerable sums in restoring old buildings, often putting back architectural details that have been lost. York, Chester and Stratford-upon-Avon are prime examples. McDonalds has supported the tidy Britain Groups annual National clean activities. Since 1988 and support its campaign just Bin it. In addition to corporate funding, restaurant throughout the UK organise and support activities to clean up their local environment in conjunction with local youth groups.o McDonalds is one of the countrys leading sponsors of council litterbins.o All packaging carries the trim Britain Groups Tidy Man symbol.o Many McDonalds restaurant organise litter-related competitions with local schools and youth groups.o M cDonalds was a founding sponsor of Going of Green, a nationally awareness campaign for sustainable growth.In 1997 at the TIDY Britain Groups Queen Mothers birthday Awards for environmental improvement, McDonalds received the top award, the Queen Mothers Birthday Trophy.o 100% recycled used for happy meal boxes, take away bags, take away trays, napkins, kitchen rolls and toilets.o All McDonalds tray liners are made from 100% fully recyclable and perishable materials.o All McDonalds suppliers have to use minimum recycled content of 50% in their corrugated containers.o All McDonalds offices recycle waste paper and also use recycled paper.o The majority of McDonalds restaurants recycle their cardboard and used cooking oil.

Mouse Trap Ease Essay Example for Free

Mouse Trap Ease Essay2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women be the best group to target because they dont like the mess or the risks created by traditionalistic lift traps. But what Martha doesnt know closely is woman is a large segment that is too wide to be targeted properly. In the society, woman population is shrinking rapidly causing market that Martha is targeting is shrinking. By right there argon a lot of other markets that have more potential which Martha could target. Other market which hold larger potential for Trap-Ease are market like environmentalist, pets owner, family with kids, factories, sewage, farm and man. Trap-Ease are reusable and durable, therefore it create less effect on the environment. This advantage would attract environmentalist that would care more for the earth. The environmentalist market are growing rapidly as more and more people are getting aware of the enigma faced by the earth such as global warming and deforestation.Trap-Ease also would be attractive for pets owner as it doesnt required poison and dangerous spring mechanism. The traditional mouse trap would pose a treat for the pets as pets might mistaken the poison for the regimen while the spring loaded mechanism might accidentally snapped on a paw or tongue of pets. Family with kids would also like to have Trap-Ease, traditional mouse trap and poison pose a very large risk to infant and kids. Parent would be happy to have this innovative practiced mouse trap to be around compared to the dangerous traditional substitute.The rats are also commonly found in factories, Martha should send some salesman to this market to get into them Trap-Ease which would not create any mess and reusable. Factory would found it attracting as traditional mouse trap will create mass that would possibly choke off the food that factories are produ cing. Martha also could group up with food safety NGO to make sure the factories are free of rats to the benefits of the society, while in doing so introduce Trap-Ease into it which will be the cost effective solution for the problem. Sewage are the main place mouse would live in a city, its liberal of mouse.Martha could propose to the government to install the Trap-Ease in the sewage to reduce the amount of disease carrying rats in it. This could possibly be the largest market Martha will have. Finally, farm would be very interested to have this Trap-Ease in the farm as this is a cost effective way to control pest. Mouse has always been farm biggest problem, having a cost effective way to manage them? Excellent Man should be the market segment instead of woman because males that enjoy heavy duty travel such as grinding and the like are also another target Market to be considered.Normally in family, man do these solid work instead of woman because most woman are scared of rats. 5 )Who is Trap-Ease Americas competition? Trap-Ease Americas competition is any caller that creates mouse traps. These competitors are large and hard to fight because most of the companies sold low quality cheap mouse trap. The mouse trap and poison they parcel out pose a large risk to pets and kids as well as the mouse they are supposed to kill. Regardless, there is also version of live take prisoner mouse trap similar to Marthas.Some company such as Mice X offer a version of mouse trap that allow the drug user to dispose the trapped mouse without touching the mouse. They sell it for $5 which is higher than Trap-Ease. This has given an idea that Trap-Ease have lower price compare to their competitor which is a large advantages. Companies such as Kindle did offer mouse trap that uses glue, it is reusable for a short term but are cheaper compared to other mouse trap. Other competitor included Riddex, Mouse Free, and Sovart.

The German Invaded Poland On 1st September 1939 History Essay

The German Invaded Poland On 1st kinfolk 1939 History EssayAfter 27 divisions when the German invaded Poland on 1st September 1939, it came to a second state of war. There go for an omens show that the expansionist haved in its aims which had simply invaded an early(a). In that time, they believe that the second war will end the war. This is the reason the nations and their leaders whollyowed another conflict to threaten the planet. The scope of this war was not evident, they intending the war would cash in ones chips for six course of studys and involved more(prenominal) than two hundred countries which caused cardinals of people to suffers in the war. Besides that, they also believed that this war will affected the lives of three gageton of the worlds population and influences the lives of the majority of the worlds inhabitants to some grade. German move into Poland had been occupied by the rampaging linebacker blitzing techniques within a month. The Battle of Britain was at its height, Hitlers plans to invade England were close to universe given the green light, and this awful funk filled many nations heart.The globe war 2 was fought on the Mediterranean, the Atlantic and the Pacific. Besides that, there be quatern major land campaigns which were in the Soviet Union, North Africa, the Mediterranean, Western europium and the Far East. There were no less than 56 countries involved in these World War 2. Most of them were fought out to the bitter and between equally well-trained and well-equipped armies. For our knowledge, the World War 2 was a war that was more cruel, bitter and vast than other war in the history. The war was taking part in vast air, land and sea conflicts. It turned World War 2 into a world-wide conflict and ended it with the drawn of the nuclear era.World War 2 was a global military conflict lasting from stratum 1939 to 1945 which had been involved close to of the worlds nations. It is including all of the great powers , which was organised into two opposing military alliances the Allies and the axis of rotation. The World War 2 was the nearly widespread war in the history, with more than 100 cardinals military personnel mobilised. The major participants placed their entire economic, industrial, and scientific capabilities at the services of the war effort, erasing the distinction between noncombatant and military resources. From the year 1939 to 1945, the Germanys military machine struck out and occupy most of the Western Europe, swept into deserts of North Africa and drove deep into the hinterlands of Russia. However, the Allies gathered distinctiveness and eventually crushed the Germany Army and Axis powers with a display of brute force that has remained unmatched to this daytime.In year 1939, Hitler invaded Poland on 1st September. After that, the Britain and France decl are a war on Germany two days later. However, on the year 1940, there were a rationing started in the join Kingdom. Be sides that, German started Blitzkrieg and succeeds preduce everywhere Belgium, Holland and France. In the same year, the Churchill was became the Prime Minister of Britain. The British Expeditionary Force evacuated from Dunkirk. Hitler has to postpone his invasion plans when the British became the victory in the Battle of Britain.During 1941, the Europe was under Nazi control for the time being, the war was took on more on the global dimension. The gas chambers at Auschwitz were used when the bombing of British and German cities still continued, Hitler invaded Russia. In Hawaii, on 7th declination 1941, the Japanese tired of Ameri open fire trade embargoes. They setup a surprise attack on the US Navy base of Pearl Harbor. In January 1942, the first Americans arrived in England, and they began their counter-offensive and snatch up Tobruk in June. The Blitz intensified in two England and Germany, by using the first thousand-bomber air raid on Cologne. Besides, the German was bomb ed the British cathedral cities. However, the Japanese was still continued their extension into Borneo, Java and Sumatra in the Pacific. In February, there are approximately 25,000 prisoners of war taken during the unassailable British stronghold of Singapore cut d give birth rapidly. During that time, many of them died in Japanese camps in the followers year. Besides that, there was a reversal of German fortunes during the second half of the year. The Montgomery gained was forced the British to voluntary in North Africa at El Alamein, and Russian also forces to counterattacked at Stalingrad.In the February of 1943, the Germany was surrender at Stalingrad. This is because they lose the bell by the Hitlers armies. However, the Battle still continued to frenzy in the Atlantic, and we can saying about 27 merchant vessels sunk by the Germany U-boats one four-day period in March. There was an integration of long-range aircraft and the codebreakers at the Bletchley during that time. I n the middle of May 1943, the North Africa were forces by the Germany and Italian to surrendered to the Allies. So, the Allied victory in North Africa be capable of the invasion of Italy to be launched. As a result, there was a prompted to German to invasion into northern Italy. German armies was engaged the Allies in the South, it is to testify the slow and costly through the fight to Italy. At the same year, the Japanese at Guadalcanal was forces to overcame by US, and British and Indian armies began their guerrilla campaign in Burma. The long discussed was always postpones during the opening of the Second Front in Europe. As a result, it was being prepared for the following year.Come to events of 1944, Japan began its last offensive in China. However, the major cities and lines of communication had special(a) to their control. Besides that, their resistance which a lot led by the Communist was widespread. There was a static campaign in central Italy during January 1944. After the allied bombing in February, the Germans counter-attacked and the fighting saw the destruction of the medieval monastery at Monte Cassino. The German retreat from Anzio at the end of May. However, Rome was liberated in June, which was the day before the Allies functioning Overload, now we know as the D-Day landings. As Operation Overload got underway, there are 6,500 vessels landed over 130,000 Allied forces on five Normandy beaches which are code summonsd Utah, Omaha, Golf, Juno and Sword. close to 12,000 aircraft guarantee the air superiority for the Allies for bombing defences. However, they were unable to counter-attack with the necessary speed and strength after the landings caught the German by surprise. Nevertheless, at the end of June 1944, Cherbourg was liberated. capital of France followed two months later. By the end of the howling(a), the Russians had taken the Bucharest. Besides, the Estonia was taken just within the months, and the Budapest was under surrounded by the end of the year. In December 1944, around 19,000 Americans was killed by the Battle of the Bulge and delayed the Allies march into the Germany.In the year 1945, the New Year saw the Soviet liberation of Auschwitz, and the revelation of the despicable smuttiness of the final solution, its scale became more distinct as more camps were liberated in the following months. The Soviet army continued its offensive from the east in the March, while from the west the Allies determinate a bridge crossways the Rhine at Remagen. Meanwhile, the western Allies raced the Russians to be the first to Berlin. On 21 April, the Russian won. On 30th April, Hitler was killed himself, where two days after Mussolini had been captured and hanged by Italian partisans. While on 7 May, the Germany surrendered with term less. However, in the Pacific, it had continued to bile throughout this time. In the February, the Americans had inroad into Iwo Jima. Besides that, the Philippines and Okinawa string al ong with and Japanese forces to began withdraw from China. The Allied planned to invade Japan, but fears of fierce resistance and massive casualties prompted devil Truman. The new American president agrees the use of an atomic bomb to combat Japan. Since 1942, the atomic bomb had been in development. During 6 August, one of the bomb was fallen on the Japanese metropolis of Hiroshima. After three days, there was another which fallen on Nagasaki. There had no other country that could withstand by such attacks, finally the Japanese surrendered on 14 August. The World War 2 was the biggest conflict in the history that had lasted almost six years. Around 100 gazillion people had been militarised, and almost 50 million had been killed. For those who had died, 15 million of them were soldiers, and 20 million of them were Russian civilians. Besides, there were six million were Jews and over four million were poles.Timeline for World War 2wwii%20timeline%20copy.jpgChronology of World War 21937 Japan begins undeclared war on ChinaMarch 1938 Germany annexes Australia to the German Reich29 September 1938 Chamberlain, Daladier, Mussolini, and Hitler meet at Munich conferenceMay 1939 Pact of Steel military alliences between Italy and Germany1939 Non-Aggression Pact between Germany and the Soviet Union1 september 1939 Fermany attacks Poland3 september 1939 Great Britian and France declare war on GermanyApril 1940 germany attacks Denmark and NorwayMay 1940 Germany invades the Netherlands, Belgium, Luxembourg, and FranceJune 1940 Italy enters the war on the side of Germany17 June 1940 French Marshal Petain petitions Germany for an armistice and creates a henchman government at VichySeptember 1940 Japan, Germany and Italy sign Tripartite pactSeptember- November 1940 The Battle of Britain22 June 1941 Germany invades the Soviet Union1941 First extermination camp created in Chelmno, Poland7 December 1941 Japan attacks Pearl Harbor, the following day, the fall in States declar ed war on Japan11 December 1941 Germany declares war on the coupled statedJanuary 1942 Wannsee Conference, where the Final Solution is plannedJune 1942 Italian government withdraws from the warApril 1943 unsuccessful uprising in the warsaw ghettoNovember 1943 Churchill, Rooservelt, and Stalin meet at Teheran conference6 June 1944 Allied forces land in nonthern France D-DayFebruary 1945 Churchill, Rooservelt, and Stalin meet at YaltaMarch 1945 American forces march into Germany30 April 1945 Hitler commits suicideJuly and August 1945 Churchill, Truman, and Stalin meet at Potsdam6 August 1945 United States drops atomic bomb on Hiroshima2 September 1945 Japan surrendersNazi GermanyNazi Germany or known as Third Reich, is the common name for Germany while govern by Adolf Hitler and his National Socialist Germany Workers Party (NSDAP) during 1933 to 1945. Nazi Germany is at the bottom of in the wake of the national shame, embarrassment, anger and resentment which resulting from the ag reement of Versailles. Nazi Germany had two official names which are known as the Deutsches Reich (German Reich), from 1933 to 1943 and Grodeutsches Reich (Greater German Reich).Germany was started the development into Greater Germany during the World War 2, which began in 1939 after Germany invaded Poland, skip over the United Kingdom and France to declare a war on Germany. During the war, the Germany was subjugated and occupied most at Europe and Northern Africa. Besides, the Nazis persecuted and murdered millions of Jews and other minorities in the Holocaust Final Solution.Hitler was learned that the Soviet Union able to sign a non-aggression pact with Germany and would support an attack on Poland. As a result, Germany invaded Poland on 1 September 1939. After 2 days, the United Kingdom and Italy was declared a war on Germany. World War 2 was underway, but Poland fell quickly, especially after the Soviets attacked Poland on 17 September.In May 1940, Hitler ordered an attack on F rance through the Low Countries. The Battle of France ended with an overwhelming German victory. However, the British was refused Hitlers offer of peace, as a result, the war was continued. Germany and Britain was continued their fight at sea and in the air. Nevertheless, on 24 August, the two off-course German bombers was out of the blue bombed London against Hitlers orders, it was the reason for changing the course of the war. In response to the attack, the British bombed Berlin, this was the reason which sent Hitler into a bile.Hitler hoped to break British morale and win peace. However, the British refused to back down. Germany and its allies invaded the Soviet Union on 22 June 1941. On the eve of the invasion, Hitler was formed a alternate which was known as Rudolf Hess, the reason of forming this deputy was attempted to negotiate terms of peace with the United Kingdom in an unofficial private meeting after crash-landing in Scotland.On 11 December 1941, four days after the J apanese bombed Pearl Harbor, Nazi Germany was declared a war on the United States. This was not only a happening for Germany to strengthen its ties with Japan, but after months of anti-German hysteria in the American media and Lend-Lease aid to Britain, the leaking of Rainbow Five and the foreboding content of Franklin Delano Roosevelts Pearl Harbor speech make it clear to Hitler that the US could not be kept neutral. Germanys policy of ease up towards the US was designed to keep the US out of the war, but in truth it was a burden to Germanys war effort. Germany had refrained from attacking American convoys, even if they were bound for the United Kingdom or the Soviet Union. By contrast, after Germany declared war on the US, the German navy began to unrestricted submarine warfare, by using U-Boats to attack ships without warning.The goal of Germanys navy, the Kriegsmarine, was to cut off Britains contribute line. Under these instances, one of the most famous naval battles in histo ry was took place, which was known as the German battleshipBismarck. It was Germanys largest and most powerful warship, which attempting to break out into the Atlantic and raid supply ships heading for Britain. German U-Boats were more successful than surface raiders like Bismarck. However, Germany failed to make submarine production a top priority early on and by the time it did, the British and their allies were developing the technology and strategies to neutralize it. The Allied victory in the Battle of the Atlantic was achieved at a huge cost. surrounded by the year 1939 and 1945, there were 3,500 Allied ships were sunk (gross tonnage 14.5 million) at a cost of 783 German U-Boats.On 30 April 1945, as the Battle for Berlin anger and the city was being overrun by Soviet forces, Hitler committed suicide in his underground bunker. After two days which was on 2 May 1945, German General Helmuth Weidling unconditionally surrendered Berlin to the Soviet General Vasily Chuikov. At the same time, the Hitler was succeeded by Grand Admiral Karl Dnitz as Reichs President and Dr. Joseph Goebbels as Reich Chancellor. There was no one that can be replace Hitler as the Fhrer, which was a position that Hitler abrogated in his will. However, the Goebbels committed were suicide in the Fhrerbunker a day after assuming office.The World War 2 was the largest and most demolish in human history, there were around 60 million dead across the world, which including almost 9 to 11 million people who perished during the Holocaust. The Soviet Union was lost around 27 million people during the war, almost half of them all were World War II casualties. Towards the end of the war, Europe had more than 40 million refugees, the European economy had collapsed, and 70% of the European industrial infrastructure was destroyed. impress of World War IISeclusion from the wars demolished, the most of the Americans predict that the World War 2 would shape their tomorrow. The war was physically unda maged and excitated the economically of the United States. Compared to other countries, the United State was loss around 400,000 uniformed personnel in the warface.President Franklin D. Roosevelt had given the United State few signals about what they posit to expect, and voice them their broad desire due to the uncertain, secretive and exhausted by the war. Herein, most of the Americans look outed the wars impact as rising ruggedly during the antagonize. The postwar economy attracted engage and hope, nourished by the discourager and by give publicity to promise an economic reward for the wartime victimization. The hope lastly met because of the partly from the G.I Bill.Besides, some of them predict the wars result for the kind relations. The World War 2 was destroyed the existing racial system by reaching federal power into the Jim Craw South. Besides, it also inoculates with the aspirations and tactics of the African Americans, and also rebuilds the national priorities. For tho se who want to wield power overseas and imitate the claim of defending freedom, the leaders need to increase to find out the racial differentiate as an anachronism that squandered resources, said by A. Philip Randolph.The war was rewrote the systems of the gender and the sexuality in more complicated ways. There was a guerdon for both male virtue and womens redound. Traditional family was contrivance during the wartime. The term was used to the damaged of many women and homosexuals. However, there had something in common even thought they were differences on their fortunes and genial groups. Their fate was shaped by the Americas global power.After the war of World War 2, it impacts the war into a blurry future. The cold war had given permanency to temporary wartime improvisations in the national governance. Actually the World War 2 alone will not make anything happen, but it can be known as a set of the stage for it to happen.Costs, Casualties and Other DataWorld War 2 diffuses de ath and destroys that we never seen before. We can just generally add together the loss of life that occurs in the World War 2. World War 2 was unusual for the first time in the history. The enumerates of civilians were killed greater than soldiers. In estimation, there were around 30,000,000 soldiers died in the World War 2. However, there were around 50,000,000 civilians that killed during the world war.WorldWarII-DeathsByCountry-Barchart.pngBased on the cart above, we can see that the highest percentage that killed in the war was the Allied civilians which were 58%. The second ranks for the deaths were the Allied military, which were in the percentage of 25%. The deaths in the Axis were lock-in the least. The Axis military were 13% while the Axis civilians were only 4%. As we can realise, the worst in the perfect deaths (1945) were from the Poland based on the percentage of population (1939) in the Allies. However, for the Axis, the worst in the fare deaths (1945) were from t he Germany based on the percentage of population (1939). There were more than 18 million people been killed in the Poland during the World War II. Nevertheless, they were more than 10 million people killed in the Germany during the war.Military CasualtiesThose from United States, Great Britain, and the Commonwealth nations, their documents are most accurate and meaningful figures for the battle casualties. Those for other nations, Allied or Axis, the results are different in reliability. However, the Chinese figures are largely estimate because there are lacks of documentation. We can see the most accurate figures from the table that been provided. As we can see from the fudge 1, the services that provide by the United States Armed Forces are army, navy, marine corps and coast guard. This table was shown the numbers of people that involve in casualties in World War 2. The total strength for the United Forces is 16,353,659. The total battle death is 292,131 while total deaths from o ther causes are 115.187. For those who in wounds, the total casualties are 671,801 and the total for captured or missing are around 139,709.Besides, Table 2 showed the figure of armed forces kick strength and battle deaths of the dominion Allied Power. The nations that involved in the allied power was Australia, Belgium, Canada, China, Denmark, France, Greece, India, Netherlands, New Zealand, Norway, Poland, USSR, Union of South Africa, United Kingdom, United States, and Yugoslavia. The particular of the number can be view from the Table 2. As an example, the peak strength for Australia is 680,000 while the battle deaths are 23,365.However, the table 3 showed about the figure of armed forces peak strength and battle deaths of the Axis Power. The nations that contain in the axis power are Bulgaria, Finland, Germany, Hungary, Italy, Japan, and Romania. As an example, the peak strength for Bulgaria is 450,000 while the battle deaths are 10,000. There was a limited number of the casua lties occurred in the battle deaths after the Bulgaria joined the allies.The meaning of total strength was the total numbers of personnel that belonging to the armed forces during the entire war. However, the peak strength is the greatest strength that reached at any one time during the World War 2. By using different methods to calculated the casualties will have different results. So, different reputable reference sometime will show us slightly different figures.Civilian CasualtiesAs we know, the casualties among the civilian will be more less accurate compared to military casualties. We cannot avoid this because many of the civilian will escaped and run to another place before invaded armies or the resultant air attacks on the major industrial centers. Some of them were sent to Germany or the Soviet for forced labour. The civilian casualties were caused by aircraft bombs, V-1(flying bombs), V-2, and artillery fire in United Kingdom. The total of numbers that been killed in the W orld War 2 was 60,595 while the numbers that in seriously injured was 86,182. As a result, the total civilian casualties in the London area were around 146,777 peoples.Killed Seriously injured summariseAircraft bombs 51,509 61,423 112,932V-1 (flying bombs) 6,184 17,981 24,165V-2 2,754 6,523 9,277Artillery fire 148 255 403 follow 60,595 86,182 146,777Industrial Conversion and War returnAt the end, the winner goes to the Allied Powers technological Superiority. The technology superior of the allied power inclusive the ability to raise, arm, equip, move and supply superior forces all over the world. Other than that, they also able to broke up and destroyed the technological recourses of the Axis Nations. The United Stated was the one who provided with the raw materials, skilled manpower, and industrial that make their victory possible. However, they need lots of budget to serve their technology superior. As we can see from Table 4, we able to know the United States budget expenditure s from year 1940 up to year 1945. All the figures are illustrated in Billions of dollar. The defense expenditures that included were war department, navy department, and other department. Beside the defense expenditures, the United State also provides nondefense expenditures in their budget expenditures. The total defense expenditures for 1940 were $1.9 billion while the nondefense expenditures were $5.3 billion. As we can see from the Table 4, the total defense expenditures and nondefense expenditures were keep on increasing until year 1944. The range were around $89($90.9 $1.9) for total defense expenditures, while range around $91.9($97.2 $5.3) for total nondefense expenditures. Lastly, the total defense expenditures were decrease to $59.8 at the year 1945. Other than that, the total nondefense expenditures also decrease to $66 at the same year.DataTable 1UNITED STATES ARMED FORCES TOTAL STRENGTH AND CASUALTIESIN WORLD WAR II, DEC. 7, 1941-DEC. 31, 1946Service Total strength Ba ttle deaths- -Deaths from Wounds(1) Captured or missingother causesArmy(2) 11,260,000 234,874 83,400 565,861 135,524Navy 4,183,466 36,950 25,664 37,778 2,429Marine Corps 669,100 19,733 4,778 67,207 1,756Coast Guard 241,093 574 1,345 955-Total 16,353,659 292,131 115,187 671,801 139,709(1) Not mortal. (2) Includes Army Air Forces.Table 2ARMED FORCES PEAK STRENGTHS AND BATTLE DEATHS OF THEPRINCIPAL ALLIED POWERSNation Peak strength Battle deathsAustralia 680,000 23,365Belgium 650,000 7,760Canada 780,000 37,476China 5,000,000 2,200,000(1)Denmark 25,000 3,006(2)France 5,000,000 210,671Greece 414,000 73,700(2)India 2,150,000 24,338Netherlands 410,000 6,238New Zealand 157,000 10,033Norway 45,000 1,000Poland 1,000,000 320,000USSR 12,500,000 7,500,000Union of South Africa 140,000 6,840United Kingdom 5,120,000 244,723United States 12,300,000 292,131Yugoslavia 500,000 410,000(2)(1) Casualties beginning with the Japanese invasion in 1937.(2) Most of these casualties were suffered in guerrilla w arfare thatfollowed German occupation of the country. In the case of Denmark they includemore than 1,200 merchant sailors in the service of the Allied powers.Table 3ARMED FORCES PEAK STRENGTHS AND BATTLE DEATHS OF THE AXIS POWERSNation Peak strength Battle deathsBulgaria 450,000 10,000(1)Finland 250,000 82,000Germany 10,200,000 3,500,000Hungary 350,000 140,000Italy 3,750,000 77,494(2)Japan 6,095,000 1,219,000Romania 600,000 300,000(1)(1) A limited number of these casualties occurred after the countryjoined the Allies.(2) Of these, 17,494 were killed after Italybecame a cobelligerent with the Allies.Table 4UNITED STATES BUDGET EXPENDITURES, JULY 1, 1940-AUG.31, 1945 (Billions of dollars)Expenditures 1940 1941 1942 1943 1944 1945Defense expendituresWar Department $0.9 $ 7.3 $29.5 $46.5 $49.2 $34.0Navy Department 0.9 4.2 14.0 24.6 29.6 19.4Other departments 0.1 2.7 8.9 14.1 12.1 6.4Total 1.9 14.2 52.4 85.2 90.9 59.8Nondefense expenditures 3.4 6.0 5.4 5.0 6.3 6.2Total $5.3 $20.2 $57.8 $ 90.2 $97.2 $66.0John R. EltingColonel, United States ArmyUnited States Military AcademyContinuing impact of World War IIEven thought World War 2 have been passed long time ago, but the shadow of the impact were still remains observable. The World War 2 was generated a mythology that became in-depth in the prevalent culture. In US, they set up the American flag on Iwo Jima. Besides, they also build up the portrait of Germany Jewish girl Anne Frank. This is to memorial recognizes the nations establish in the war.Meantime, they assumed that the idea of victim and perpetrator was a fresh circumstance. There was a lot of discussion about the Comfort Women. This term are known as the sex slaves of Japanese Soldiers during the war-time. Besides, there was a lot of debated on the impact of the strategic bombing on the civilians in Germany and Japan.In German and Japan, it found out that there were still have other categories of victims among the forced labor force. Besides, the Soviet Uni on concentration camps also had been found out in the same problems. The popular view of the war which are the sense of right and wrong has become blurred.The most secular heritage of the war has been the memory of the Holocaust in the West. This is the only single element of the war that attracted greater attention. The museums devotional the Holocaust and to Jewish history have been founded within the last two disco biscuits in Washington, Berlin, London, and other cities.The historical image if Adolf Hitler was still keeps alive in the memory of the Holocaust. The World War 2 had comprised of many different wars and all of the wars have their own causes. However, it is the most terrible war, and it also still remains the most ferly and notable legacy of the 1940s which was unleashed by Hitler against the Jewish people. It is the most furious and murderous decade of the modern times.

The Acquisition Strategy Of Bankinter Marketing Essay

The Acquisition St turn of eventsgy Of Bankinter Marketing EssayBankinter is a small independent national rely, positioning itself as an innovative, multi transpose, cheap financial services provider. The bank uses various node attainment networks and distribution rail lines (brick-and-mortar outgrowth, virtual banking and agents, telephone, internet). The firm realized that the Internet is a low-cost channel sui display board for a smaller bank like itself, and launched its online site, e-bankinter.com in 1997, which ranked as the best online financial site in Spain. The Internet branch of the bank is called Branch 8700. In 2001, the Internet was the main source of entry of new consumers, so it was important part of the customer skill strategy of the firm.The Internet acquisition strategy of Bankinter was based on three channels alliances, e-collaborators and 8700. I prepared a table to describe the advantages and disadvantages of the alliances and e-collaborators acquisitio n strategies. As from the table stand be seen, the e-collaborator strategy was much more efficient in terms of acquiring new customers and it resulted in lower acquisition cost, so Bankinter decided to terminate the alliances with the portals and rivet on e-collaborators.AlliancesE-collaboratorsProsHigh trafficked portalsCo-brandingHigh traffic sitesDifficult to copy by competitors (customer-based CRM-system)Lower acquisition costsHigher number of new customersConsCo-branding (brand was hidden, adaptation)High costsReplication of systemsCreation and maintenance costsCustomer acquisition costs (promotion, advertising, fee/ separately customer acquired)Up-front annual feeEase to copy by competitorsSites regardless of contentNo targetingHigh number of nonformalized customersNumber of new customers/ course of instruction2000 5,000 clients2001 2,096 clients2001 43,433 clients1st table Pros and cons of the different Internet acquisition strategies of BankinterThe following table shows t he performance of the three online channels in terms of new customers. The Branch 8700 acquires the most customers, followed by e-collaborators and alliances. The nonformalization rate is the highest in case of e-collaborators (76%, 33,003 clients). The acquisition rate is non only the highest in case of 8700 but this option has the lowest nonformalization rate (47%), as well.8700AlliancesE-collaboratorsTotal clients68,1752,09643,433Formalized clients (active)35,8591,01510,430Nonformalized clients32,3161,08133,0032nd table Customer acquisition rate of the different acquisition strategies and channels at Bankinter2) Which channel (8700, alliances, e-collaborators) performs better for the bank, and why?To analyze the performance of the three online channels, I computed the customer sprightliness value for each channel. The excel tables containing the detailed analysis can be found in the Appendix. Due to the lack of information on interest rates, I used a 10 % interest rate in all sc enarios to make the calculations transparent and the results easily comparable. I used two decimals at the calculations, except for the retention rates, where I used rounded numbers. When calculating the retention rates I used the first years retention rate as a base to encipher each years retention rate. I assumed a short-term and long-term gunpoint to show the results 5 years and 10 years period excessively because at some scenarios the expected years in bank exceeds the 5 years period. By adding the first five years discounted values (including year 0 with the acquisition cost), or by adding the first ten years discounted values we arrive at the customer lifetime value.Based on the customer lifetime value, the 8700 is the best performing channel, because in this case the profitable clients have the highest customer lifetime value among the three scenarios. However, the customer lifetime value of the nonprofitable clients is also the highest in case of 8700, which means the hi ghest costs. As there are only slight differences among the customer lifetime values of the nonprofitable clients of the three channels, it is less important. I mentioned in the previous part that the rate of the nonformalized and formalized customers is the best in case of 8700 (47% to 53%). Based on these calculations the 8700 is the best performing channel. E-collaborators is the second best option, as it has the second biggest customer lifetime value in case of profitable clients.3) What (acquisition) strategy would you recommend to Bankinter? What actions should be taken by Ana Peralta?Bankinter is a multichannel bank cognize as the leader in online banking in its respective country. As both the traditional brick-and-mortar and online channels are essential for the bank, it should keep both focusing on the Internet branch. The brick-and-mortar channel still plays an important part, because of customer loyalty and cross-selling opportunities, as well as the high number of branc h transactions (36% Exhibit 5). However, Bankinter could post customers to reduce the branch transactions and use Internet banking instead it would result in lower transaction costs for the bank.Focusing on the Internet branch is also important because in 2001 it is the main source of entry, which means that it is an acquisition strategy of great relevance. Moreover, the Internet marketing campaign of the bank was successful, as the acquisition costs dropped and the number of new customers increased exponentially. I would suggest continuing the campaign, however changing some elements.Bankinter should focus on 8700 customers as their customer lifetime value is the highest. Among 8700 customers e-brokers and e-mortgage customers are the most valuable Bankinter could try cross-selling to them. As for the other customers, finding new ways through introducing new services and attractive packages can help them turn into profitable clients.Drop alliances (as Bankinter did), and use e-co llaborators instead. The problem with e-collaborators is the high number of nonformalized customers and the fact that the rate of the new customer acquisition strategy was jibe to the amount of incentives offered. By using the CRM system of the bank, it can recognize which marketing segments are the most valuable, and it enables the bank to use targeting. By using targeting in the e-collaborators channel Bankinter can attract more valuable customers. Finding the appropriate target groups also reduces the drawback of incentives.Bankinter should also find out what factors are behind the high number of nonformalization by conducting surveys, analyzing information on the nonformalized customers and the process itself. This way, they can introduce new services or alter their registration process.

A Rose for Emily Essay -- A Rose For Emily, William Faulkner

1.Question zero(prenominal) 2 A large amount of the tension in Eugene O Neills Before eat stems from the main characters poor economic conditions. The audience begins to understand their situation when Mrs. Rowland says to her spouse Hmm I suppose I might as well get breakfast readynot that theres anything much to get. Unless you have some money? Foolish question (paragraph 10) Mrs. Rowland, the depressed wife of a penniless poet, spends the entirety of the story complain about her saves infidelity and worthlessness. Amidst her rant, she exclaims Ive a good notion to go home, if I wasnt too proud to let them know what a adversity youve beenyou, the millionaire Rowlands only son, the Harvard graduate, the poet, the catch of the townHuh (line 16) This quote refers to the fact that when she married Mr. Rowland, he appeared to have a very promising future and was considered, as mentioned above, the catch of the town. Her husbands lack of both financial success and curren t employment, coupled with his unfaithfulness, are the factors that ignite her frustration and, ultimately, lead to the monologue that induces Mr. Rowlands suicide.2.Question no. 4William Faulkners A Rose for Emily is presented from the viewpoint of the titular characters neighbors and fellow townspeople. The narrator begins the story by describing Emily as somewhat of a town spectacle a mysterious hermit basking in solitude. The first description of Emily by the narrator is Alive, Miss Emily had been a tradition, a duty, a care a sort of hereditary obligation upon the town (paragraph 3) This ingratiates the audience with the idea that Emily was not particularly personal with anyone within the town and was considered mo... ...e intemperate language to my wife. (paragraph 6) This makes it seem as if the narrator is trying to tone down how terrible his actions are which, in turn, makes him unreliable. BonusAncient Greek Drama evolved innumerable times within its period. Aeschylus, So phocles, and Euripides contributed to and ignite many of these contributions. Aeschyluss plays allowed for a greater number of characters to be introduced, which allowed conflict to arise within the plot. This took the place of previous plays in which characters spoke only to the chorus. Sophocles impact Greek Drama by both creating a role for a third character and introducing more complex characters into the plot. Finally, Euripides expanded upon the idea of creating complex characters and similarly introduced characters that were previously unfamiliar to Greek audiences, such as female protagonists.

Communitarianism vs. Cosmopolitanism Essay -- Politics Political

Normative Theories of Politics - Contrasting Cosmopolitan and Communitarian ApproachesWhen looking at normative theories of politics, the main distinction is betwixt cosmopolitanism and communitarianism. In this essay the term community shall refer to political communities, or more specifically, give ins. It is important to note that these political communities have been defined territorially, and not of necessity by socialisation, although this is taken for granted to an extent by communitarianism. Communitarians say that each community is different, and therefore should act accordingly with each other. In other words, state autonomy should be absolute and law and moral standards should be self-determined by the community itself alone. Furthermore, communities should have no obligations to other political communities or any crystallize of international law. Contrastingly, Cosmopolitans say that there should be an overriding universal moral standard to which all states (or commu nities) should adhere. If a state is infringing on the rights of the individual or humanity, indeed intervention is appropriate and just. (Steve Smith, The Globalisation of World Politics An Introduction to International transaction p. 173A)Communitarianism says that communities themselves define what rightful conduct is, and therefore should not be have to follow any universal moral code. Morality arises from the culture that makes up the community, and therefore determines what is right for that community, whether it is or not for anyone else. Communitarians say that there cannot be a universal moral standard because where would these standards come from? Who would decide what is right and wrong? However, the argument communitarianism can be turned against it if these communities are nation-states. It is only the predominant culture that will determine what the moral standards of the community are. Cosmopolitans argue that there should be a universal moral standard to which eve ry community must abide. They allow for state autonomy, but only to an extent. States must not be able to be completely self-determined and free from moral obligations to the rest of the international community. But this raises hearty questions. Can a universal moral standard exist? And how can it apply to all states? While cosmopolitanism allows for some state autonomy, the moral standard would suppose that some ... ...t state autonomy cannot be restricted by anything but the community (state) itself. As one might assume, it follows from these differing standpoints that the way each theory control intervention, etc., will be in opposition. (Steve Smith, The Globalisation of World Politics An Introduction to International Relations p. 173A)(Chris Brown, The Globalisation of World Politics An Introduction to International Relations p. 480A)(Steve Smith, The Globalisation of World Politics An Introduction to International Relations p. 173A)Cosmopolitanism and communitarianism dif fer vastly in the way they, as intellectual concepts, deal with international relations. Cosmopolitanism holds the ensure that the rights of humanity and the individual should override those of the state (or political community), whereas communitarianism is the opposite. It states that the rights of the community are more important than those of the state. It is because of these fundamental differences that they deal with international relations in significantly different ways. However, both theories have their flaws and it seems that we can have neither a fully cosmopolitan or communitarian world political system.